Work — 01 / 28
3P
Logos, album art, concert key visuals and merch for the Malaysian Mandarin pop trio and content creators 3P.
The brief
3P release music and content at a relentless pace, and every drop needs its own identity while still feeling unmistakably 3P. The work spans their own mark, the company behind them, and the visuals for each single, album and tour.
The approach
Each release gets a custom title logo built from the song’s mood — from hand-drawn street lettering to gold, chrome and neon treatments — paired with a thumbnail system that reads instantly on YouTube and social feeds. The same language scales up to album packaging, a multi-city concert key visual, poker-card merch and stage costumes.
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