Work — 04 / 28
Dazzit Clothing
Bear Teo's own streetwear label — a logo system and seasonal product drops rooted in dance culture.
The brief
Dazzit is the streetwear label founded by Bear Teo in 2017, made for the dancers and creatives around it. It’s where the studio tests its own ideas first.
The approach
A slashed-D monogram anchors a flexible logo family — icon, wordmark, primary and secondary lock-ups — that works as well on a cap badge as on a chest print. Each series has its own theme, from Chinese-chess graphics to oversized typographic backs, and is shot in lookbooks that show the clothes in motion.
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