Work — 12 / 28
Mr.Biz Strategist
A friendly coffee-mug mark and green-and-gold system for a business strategy consultancy.
The brief
A business strategy consultancy that wanted to feel approachable, like advice over coffee rather than a boardroom.
The approach
The mark combines a coffee mug, a smile and the letter N into a single icon, built on a golden-ratio grid. Deep green and amber run through the social templates, namecards, letterheads, uniforms and lanyards.
Palette — click to copy
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