Work — 10 / 28
Mr Foreign Workers
A full brand identity — from mascot logo to bus livery — plus the company profile photoshoot.
The brief
A workforce services company that wanted to look trustworthy, organised and human, and to stand out on the road and online.
The approach
A bearded mascot in a cap becomes the MFW badge, set in Pine Green and Lime Glow with a slab-serif voice. The system covers advertising boards, namecards, uniforms, a branded bus, lanyards and packaging. The studio also shot the team portraits for the company profile.
Palette — click to copy
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