Work — 06 / 28
Roti Coffee
A playful mascot-led brand for a bun-and-coffee café, from signboard to packaging and menus.
The brief
A café built around its signature buns needed a brand that’s friendly, memorable and instantly recognisable on a busy street.
The approach
The bun becomes the hero: a winking mascot in a red cap that carries the whole identity. It appears across the primary and horizontal logos, stamp icons, signboard, cups, bags, aprons and menus, set against warm coffee browns and a hand-lettered type pairing.
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