Work — 08 / 28
SIM Dance Studio
Identity, merch, studio walls and recital visuals for a Malaysian dance studio founded in 2012.
The brief
SIM is a dance studio with a big community and several branches. It needed one identity that holds everything together, from the front desk to recital night.
The approach
A heavy, stencil-cut wordmark works as a monogram, a full lock-up and a branch logo. The identity carries through to studio tees, vouchers and lanyards, a graffiti feature wall for the studio, and a new key visual for each annual recital.
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