Work — 03 / 28
The Ladies Call
Magazine-inspired key visuals, logos and event kits for a Singapore dance event celebrating women in street dance.
The brief
The Ladies Call puts women in street dance in the spotlight. Its visuals need to feel bold and celebratory and make every judge, DJ and performer look like a headliner.
The approach
The key visuals take the form of a magazine cover: hot pinks, yellow callouts and cut-out portraits that turn the line-up into the story. The system extends across edition logos, a 10th-anniversary varsity-style mark, Instagram carousels, winner certificates, crew tags and the official tee.
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